Posts Tagged with product-marketing-manager
I started my career at Redgate as an Account Based Marketing Manager, which I wrote about in a previous post in this series. In that role, I focused on using insights, research and collaboration to inform personalized campaigns that delivered against joint sales and marketing objectives in a defined segment. When an opportunity came... Read more
The Redgate Product Marketing team has grown significantly over the past year and, as a new arrival, I’m fascinated by the impact Product Marketing has on the organization, the products and the processes that it drives. In this blog post I want to share five reasons why I think it can be considered world-class... Read more
In our team’s previous blog posts, you may have read about how product marketing is set up at Redgate and why we have both Product Marketing Managers and Product Managers working together when other companies may have just one. Here, I’m hoping to give you a different perspective – that of someone who both directly... Read more
You may be under the impression that Product Marketing Managers and Product Managers fulfil the same function. At some organizations they do; defining the commercial position of the product and working with, or within, the product teams to ensure development matches the business strategy. So why would a software company hire both? At Redgate... Read more
When we interview marketers at Redgate, we’re often asked So, how many people work in marketing? What’s the size of the team? Redgate is getting on for 400 total employees now, and when I reply that Around 40 work in marketing, I get a pretty uniform response – That’s a lot! Often people coming... Read more
