Posts Tagged with Marketing
If four months ago you had asked me about Vacuums, Containers and Blobs, I would have thought you were referring to household items. And now? Well, I still can’t tell you the intricate details or mechanisms of Vacuums, Containers or, er, Blobs, but I at least understand their function within the IT and software... Read more
Does the term ‘bill of materials’ mean anything to you? I’m at risk of showing my age here, but back when I started my marketing career in a large B2B software enterprise, the Product Marketing Manager was responsible for pulling together the bill of materials that would ship with a new software release. And... Read more
When I’m told there is a new product release on the horizon at Redgate, the first thing I do, as the Product Marketing Manager, is meet with the Product Manager. I’ve heard many stories in the past about how easy it is for marketing professionals to slip into a bubble of isolation when preparing to... Read more
