Posts Tagged with User research

Marine Barbaroux

29 November 2013

Marine Barbaroux

29 November 2013

An alternative way to do customer interviews: the revelation of the JTBD framework

I recently discovered the JTBD framework at Business of Software: what I learnt made me swear that I’ll use it from now on in every customer interview I need to do in order to understand their underlying needs and support our product pipeline. It is that brilliant. It’s like a targeted, systematic guided interview... Read more