Our four design principles

We put users at the centre of every purposeful decision

Whether defining, exploring or clearly understanding their problems, gaining user insights at every step helps us design with a purpose, so that the features we ship addresses real user needs.

We make our users more productive

We design software that radically simplifies or automates the tasks our users face. That saves them time, eases their working day, and ultimately makes them a lot more productive.

We give users powerful capabilities

By identifying opportunities to provide users with the knowledge and tooling that empowers them to be better developers and DBAs, we inspire confidence and deliver piece of mind.

We create a pleasing experience at every point, and a point to every experience

We deliver a holistic, coherent and reliable experience users can trust that spans our portfolio of products and services. That pleases users – and pleases us too.