Product Marketing Strategist

You:
A strategic and commercially focused professional, with a passion for understanding the needs of different buying groups and translating that into compelling product positioning and messaging. Your excellent communication skills and ability to collaborate with sales, marketing and product teams will help more technology-driven businesses around the world scale up DevOps and deliver valuable innovations faster.

The company:

Redgate is the leading provider of software for businesses seeking to bring the benefits of DevOps to their database teams.

  • Used by more than 800,000 individuals around the world, from small and medium sized businesses to 91% of companies in the Fortune 100.
  • Headquartered in Cambridge, UK, one of Europe’s fastest-growing technology hubs (and one of the most beautiful cities in the world)
  • A mature but high-growth business, we have 400 colleagues in offices across Austin, Berlin, Brisbane and Pasadena – and we’re scaling rapidly.

The role:

  • Gather market intelligence, including buyer persona insights and competitor analysis for a group of products, sharing your knowledge with colleagues in Sales, Marketing and Product.
  • Define positioning and messaging that resonates with our target buyers and creates opportunities for more end users to benefit from our great products.
  • Develop and deliver thought leadership angles and stories that position Redgate as a credible technology partner.
  • Partner with Product Management to influence the future direction of our solutions and growth of our business.

You will: 

Break down silos in software development teams and enable database professionals to adopt DevOps practices, by creating messaging that makes it easy for any buyer to understand the value Redgate offers:

  • Define the market opportunity for a product and lead go-to-market strategy
  • Be a subject matter expert on our target buyer.
  • Develop product positioning and the messaging blueprint that drives the creation of sales enablement collateral, content marketing and brand awareness & demand generation campaigns.
  • Work cross-functionally, unifying and motivating peers from sales, marketing and product

As a Product Marketer at Redgate, your number one priority is understanding our buyers and markets inside out so that you can develop the right positioning, content and strategies to reach and engage your target audience. Second to that is the ability to collaborate well with a range of internal stakeholders – since you’ll work most closely with product management and sales, you’ll need to be both technically literate and commercially minded in equal measure.” Kate Duggan, Head of Portfolio Marketing

 
Your experience:

Our dream candidate comes with at least five years’ experience of:

  • B2B software commercial or marketing strategy development.

  • Creating consensus between sales, product and marketing.
  • Customer and competitor research and analysis.

  • Setting metrics and reporting on go to market success.

What’s the package?

  • You’ll be based out of Cambridge UK, with relocation and Visa application support available for the successful candidate
  • A great benefits package .
  • Salary is £55,000 – £70,000, depending on experience.
  • You’ll work about 40 hours a week, with flexible work time.


This job advert opens on 27th December 2019, and expires on 24th January 2020. 

Apply for this job now

Please only apply for roles through our website, as we are unable to accept applications made by email.

We use a third-party recruitment system. We will always get back to you, so please check your junk folder, as sometimes our emails won’t show in your inbox.

Take a look at our privacy policy to find out how your data is looked after.

How to apply

Apply below with a CV and covering letter.

Apply for this job now

Please only apply for roles through our website, as we are unable to accept applications made by email.

We use a third-party recruitment system. We will always get back to you, so please check your junk folder, as sometimes our emails won’t show in your inbox.

Take a look at our privacy policy to find out how your data is looked after.


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The Redgate Recruitment process

Step 1

Step 1. Application

Step one is your application. So write a letter and upload it on the page for the job you’re interested in. Tell us about yourself, your skills and experience, and talk about why you’d like to work at Redgate. Include a CV, or a link to your LinkedIn page, and if you'd like to show some of your work, attach your portfolio or point us to Stack Overflow or GitHub.

Step 2

Step 2. Assessment

We’ll acknowledge your application straight away, review it and keep you updated on your progress. We might also email an assessment to complete, or invite you for a brief telephone interview. If we don’t think you’re suitable, we’ll inform you – and tell you why. We won’t let you down, we’ll try and help you.

Step 3

Step 3. 1st Interview

Step three is an interview in our Cambridge office. We’ll talk about your work history, your covering letter or video, and any assessments you’ve completed. You might also be asked to do some work-based tests and, if you’re applying for a technical role, expect technical questions – we love talking tech.

Step 4

Step 4. 2nd Interview

The second interview typically lasts two hours. You’ll be talking to different people, you may well meet people you’ll be working with, and we’ll allow time for you to ask questions. We don’t have a dress code at Redgate, by the way, so dress in whatever makes you comfortable.

Step 1

Step 5. Offer

If we think you’d be great at Redgate, we’ll make an offer and iron out any details like relocation issues. If we don’t think you’ll fit in right away, we’ll tell you why. Some people have taken our advice, boned up their knowledge and come back a year later and got a job. It helps.

This is our typical recruitment process, though for some roles it might be a bit different.

Find out more

Our users love us and usability is frequently given as the reason they chose a Redgate tool.

We want to be the place you do the best work of your life.

“I was looking for a mini Google, but in Cambridge.

I can’t believe I’ve found it.”