Accounts Marketing Manager – DACH

“The Accounts Marketing role at Redgate is a unique opportunity to work on a challenging and exciting initiative. Working closely with the Enterprise Sales team, you will become fully immersed in the Sales process and create Marketing materials and content which directly supports pipeline growth. If you are commercially minded and passionate about Sales and Marketing, this is the ideal role for you.” Hannah Maltby, Regional ABM Manager

Accounts Marketing Manager

This exciting role is responsible for planning and executing marketing initiatives to Enterprise Accounts in the DACH region. You will develop and deliver strategic and tactical campaigns that generate new pipeline and accelerate and expand existing opportunities.  

Having recently opened a sales office in Germany, we’re looking for a commercial and collaborative Marketer to play a key role in our growth in the region. You will support our Account Sales team and be part of an evolving Accounts Marketing team with colleagues based in the UK, USA and Australia later this year.

We’re looking for a candidate who’s a strong team-player, with a can-do attitude and the ability to lead the long-term strategy for Enterprise Accounts within the DACH region.  You will be a practical and experienced marketer with a proven track record of creating content, developing targeted campaigns, running small-scale events and carrying out other sales-driven marketing activities.  You’ll have experience working closely with Sales teams to support lead generation and pipeline development; and may even have started your career in a Sales role before moving into Marketing.

You’ll work alongside the Berlin-based Sales team to define our best-fit accounts and develop and implement multi-touch campaigns to increase leads and pipeline. You will need to understand what’s important to multiple buyer personas, including senior decision makers, and develop tailored messaging and collateral designed to resonate with them. You’ll also be required to provide sales enablement at various stages of the sales cycle which may include developing pitch decks and business cases.

To apply, simply upload your CV and cover letter with salary expectations, or get in touch if you’d like to talk to us first.


Key responsibilities

  • Define and execute marketing plans that capture customer and prospect data for large Accounts in the DACH region
  • Plan and deliver marketing campaigns that focus on pipeline generation and deal acceleration for Enterprise Accounts
  • Identify and research specific industry sectors, organizations and personas to produce targeted materials and messaging
  • Develop collateral to support the Accounts Sales team across the entire sales cycle including email templates, sales toolkits, case studies, and pitch decks, etc.
  • Create tailored proposals, proof of concept documents, business cases and presentations to support deal acceleration within specific accounts
  • Plan and execute small scale events (such as lunch & learns, breakfast meetings or webinars) for target accounts
  • Support our Cambridge-based Events team with local tradeshows and Redgate hosted events in the DACH region and our Demand Generation Marketing team with regional campaigns and content
  • Act as the link between the DACH Account Sales team and centralized Marketing, ensuring materials meet brand requirements and messaging is consistent

What makes you Redgate’s Accounts Marketing Manager?

  • Significant experience working in a commercially-focused marketing role, ideally marketing to Enterprise buyers in the technology sector
  • Proven track record with account-based marketing initiatives or demonstrable success impacting pipeline growth through Marketing
  • Experience developing and executing integrated marketing campaigns using tactics that include events, webinars, emails and advertising – having often had to manage multiple marketing programs simultaneously
  • Excellent writing skills, for both sales and marketing copy and original and repurposed content in a variety of formats
  • Familiarity with the technical sales cycle and how marketing contributes to nurturing leads, driving adoption, and accelerating growth
  • Strong commercial acumen with the ability to understand and articulate key business drivers to senior technical decision makers in widely varying industry sectors
  • Excellent leadership, people and communication skills, working across functions internally and interacting with clients externally

What’s the package?

  • A great benefits package 
  • You’ll work about 40 hours a week, with flexible work time
  • Based in our newly-formed Berlin office, you may be expected to travel to events/tradeshows in different parts of Europe and our headquarters in Cambridge, UK where your manager will be based.
Apply for this job now

Please only apply for roles through our website, as we are unable to accept applications made by email.

We use a third-party recruitment system. We will always get back to you, so please check your junk folder, as sometimes our emails won’t show in your inbox.

Take a look at our privacy policy to find out how your data is looked after.

How to apply

Apply below with a CV and covering letter.

Apply for this job now

Please only apply for roles through our website, as we are unable to accept applications made by email.

We use a third-party recruitment system. We will always get back to you, so please check your junk folder, as sometimes our emails won’t show in your inbox.

Take a look at our privacy policy to find out how your data is looked after.

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The Redgate Recruitment process

Step 1

Step 1. Application

Step one is your application. So write a letter and upload it on the page for the job you’re interested in. Tell us about yourself, your skills and experience, and talk about why you’d like to work at Redgate. Include a CV, or a link to your LinkedIn page, and if you'd like to show some of your work, attach your portfolio or point us to Stack Overflow or GitHub.

Step 2

Step 2. Assessment

We’ll acknowledge your application straight away, review it and keep you updated on your progress. We might also email an assessment to complete, or invite you for a brief telephone interview. If we don’t think you’re suitable, we’ll inform you – and tell you why. We won’t let you down, we’ll try and help you.

Step 3

Step 3. 1st Interview

Step three is an interview in our Cambridge office. We’ll talk about your work history, your covering letter or video, and any assessments you’ve completed. You might also be asked to do some work-based tests and, if you’re applying for a technical role, expect technical questions – we love talking tech.

Step 4

Step 4. 2nd Interview

The second interview typically lasts two hours. You’ll be talking to different people, you may well meet people you’ll be working with, and we’ll allow time for you to ask questions. We don’t have a dress code at Redgate, by the way, so dress in whatever makes you comfortable.

Step 1

Step 5. Offer

If we think you’d be great at Redgate, we’ll make an offer and iron out any details like relocation issues. If we don’t think you’ll fit in right away, we’ll tell you why. Some people have taken our advice, boned up their knowledge and come back a year later and got a job. It helps.

This is our typical recruitment process, though for some roles it might be a bit different.

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