If four months ago you had asked me about Vacuums, Containers and Blobs, I would have thought you were referring to household items. And now? Well, I still can’t tell you the intricate details or mechanisms of Vacuums, Containers or, er, Blobs, but I at least understand their function within…Read more
Does the term ‘bill of materials’ mean anything to you? I’m at risk of showing my age here, but back when I started my marketing career in a large B2B software enterprise, the Product Marketing Manager was responsible for pulling together the bill of materials that would ship with a…Read more
When I’m told there is a new product release on the horizon at Redgate, the first thing I do, as the Product Marketing Manager, is meet with the Product Manager. I’ve heard many stories in the past about how easy it is for marketing professionals to slip into a bubble of…Read more