Headless CMS (Content Management Systems): Contrasting Git-Based and API-Based

The presentation layer of a headless CMS is separated from the content management system itself, making it a backend-only system for managing, creating, and storing material. Content presentation (how the content is shown on websites or applications) and content creation are handled by the content management system in a standard CMS.

Headless CMSes have evolved rapidly, introducing many new features and enhancements to improve collaboration, streamline workflows, and enhance developer experiences, thereby meeting the growing demands of modern content management and offering flexibility and security. These advancements have made headless CMS platforms an integral part of the modern web development ecosystem, empowering teams to create and manage content more efficiently. 

In this article, I am going to compare and contrast a few types of CMSes, Git-based and API-based.

Git-Based CMSes

A CMS that uses Git, which is a distributed version control system, as its central infrastructure for content management is known as a Git-based CMS. Content in a Git-based CMS are kept as files inside of a Git repository, and Git’s version control features are used to monitor content changes.

Traditional CMS platforms used to need more flexibility, which made them simple for developers to use since they were designed with marketers in mind. Developers nowadays are accustomed to version controlling files, typically as part of a workflow productivity-boosting continuous integration and delivery (CI/CD) procedure. This DevOps-derived idea establishes a continuous workflow that makes it possible for operators and developers to collaborate easily, significantly increasing software-based system productivity.

Regretfully, the centralized databases and content storage services used by traditional CMS platforms restricted and even controlled the total capabilities of the CMS and content repository. Now, a Git-based CMS can offer far greater version control over all settings and material, as well as the software source code that powers the dynamic content experiences.

Features and Functionality of Git-Based CMSes

Git-based CMS systems are distinguished from traditional CMS solutions by a number of unique features and functionalities. Git-based CMSes have the following distinctive features.

Multi-Object Versioning Based on Events: There is minimal single-object versioning support in traditional CMS platforms. For relationship monitoring, they use cumbersome data structures or manage single-object graphs. This is acceptable for basic blogs and websites, but a typical content management system (CMS) might be terribly inadequate for the dynamic digital experiences businesses need these days. Modern content delivery requires a more advanced CMS, such as one that offers features like content/code base branching, multi-object reversion, and “time-machine” preview.

Using Git, multi-object versioning has been effectively applied in the software development industry and can be expanded to the content management domain. Git-based current CMS solutions are capable of tracking “the entire state of the universe on each change.” With this degree of version information, a Git-based content management system (CMS) can accommodate various branching and workflow requirements, offer accurate previews at any given moment, and make well-informed decisions about what has to be rolled back.

Let’s look at a few features that using Git provides.

Scalability: Scalable content publishing is made possible by git mechanics. Every file is present and in the correct state for the version when a repository is assigned to that version. A repository’s commits result in the creation of a new data structure containing the commit’s modifications. It is entirely unchangeable and has yet to be touched since any of the earlier iterations. The idea is that there is a mathematical guarantee that two repositories on two different machines with the same commit ID will be identical. That is a beneficial publishing aid in addition to being a beneficial versioning method. Git commits can be used by a CMS built on Git to publish content if you wish to determine whether an endpoint located on the opposite side of the globe is the same as what you expect when you only compare the commit IDs.

You can have any number of servers in the globally distributed, elastically scalable world of today. To ensure that they are all in sync, you need the necessary tools. That’s what Git’s internal workings give us. A content management system (CMS) based on Git will be able to expand globally throughout an elastic cloud while guaranteeing that remote instances always run the exact version of the content and code.

Branching: Git supports branching by default, so content authors and developers can work on features independently in branch-based sandboxes without interfering with one another when using a Git-based content management system. This enables them to move things along while also allowing them to experiment quickly. A Git-based CMS that supports branching can significantly boost output and spur quick innovation.

Content as Code: Content in Git-based content management systems is saved in plain text files inside of a Git repository and is handled as code. This method makes material manageable for developers and technical users who are accustomed to dealing with code by utilizing text editors, version control tools, and command-line interfaces.

Decoupled Architecture: Git-based CMS platforms have a decoupled architecture, which keeps content presentation and management apart. Any front-end application or website can use APIs or webhooks to access and consume content stored in the Git repository. This decoupling makes increased adaptability, scalability, and content reuse across various platforms and channels possible.

Granular Access Control: Administrators can specify user roles, permissions, and access levels for various content types and repositories using the granular access control techniques offered by Git-based CMS platforms. This guarantees that contributors to material have the proper authorization to produce, modify, and publish content and that sensitive content is shielded from unwanted access.

Customizable Workflows: Git-based content management systems allow for the definition and enforcement of bespoke workflows for the production, review, approval, and publication of material. This covers support for content publication schedules, content staging environments, content automation, and content moderation tools.

Offline Editing Support: Git-based content management systems frequently include offline editing workflows because the content is kept locally in a Git repository. When they are able to reconnect to the internet, content producers can synchronize their changes with the remote Git repository while working offline with their favorite text editors or integrated development environments.

Practical Applications and Use Cases of Git-Based CMSes

Git-based content management systems (CMS) find applications and use cases in a wide range of contexts and industries where effective collaboration, version control, and content management are crucial components of development workflows. Here are a few real-world uses and scenarios for Git-based content management systems:

Static web pages and Blogs: Git-based content management systems are ideal for handling content for blogs and static web pages. While developers can use static site generators like Jekyll, Hugo, or Gatsby to create static HTML files from the content saved in the Git repository, content creators can utilize the CMS to write and edit blog articles, posts and other types of content.

Documentation and Knowledge Bases: Software projects, products, APIs, and services frequently employ Git-based content management systems (CMS) to manage their documentation and knowledge bases. Using version control procedures, technical writers and documentation teams can work together to develop, revise, and manage documentation while guaranteeing the correctness, consistency, and versioning of documentation information.

Content-Driven Websites and Portals: Digital experiences, portals, and content-driven websites may all be managed with Git-based CMS. While developers can create unique front-end experiences that ingest material via APIs or webhooks, content creators can use the CMS to author and publish articles, news updates, multimedia content, and marketing brochures.

E-commerce Product Catalogs: Git-based content management systems (CMS) can function as a centralized location for e-commerce websites and online stores to manage product catalogs, product descriptions, pricing details, and promotional content. To provide seamless shopping experiences, developers can interface the CMS with e-commerce systems and payment gateways, allowing content teams to update product information dynamically.

Multi-channel material Publishing: Websites, mobile apps, social networking platforms, email newsletters, and other digital channels may all publish material in many channels. Developers can use APIs, webhooks, and integration plugins to syndicate content to various channels, whereas content creators can only create and publish material once.

Content Localization and Internationalization: Git-based CMS facilitates the management of multilingual material for a worldwide audience by supporting workflows for content localization and internationalization. Developers can integrate language-specific content rendering and localization tools, while content teams can build and manage content versions for various languages and regions.

Git-based CMS platforms with advanced features

In this section, I will list a few of the popular Git-based CMS with advanced features, with an overview of their features.

Tina CMS (Formerly Forestry): In terms of features offered, Tina CMS is among the most significant open-source Git-based content management systems. It addresses the fundamentals, like:

  • JSON, Markdown, and MDX content files are supported.
  • Changes to the content are immediately committed to your repository.
  • Tina CMS allows for the internationalization of material for multilingual websites.
  • In addition, Tina CMS has sophisticated capabilities that make it the best option for a headless CMS.
  • Tina CMS provides real-time visual editing and live previews for websites built with the React or Next.js frameworks, making editing simpler and more contextual.
  • Tina CMS’s unique data layer, which interacts with the material in your files as if it were in a database, is another noteworthy feature. Filtering, searching, and pagination are all possible using the user-friendly GraphQL API to query the content in the Markdown files.
  • Its robust content modeling and schema enhance Tina CMS’s block-based editing capabilities. Using predefined content blocks makes it simple for users to create pages. Developers can construct additional field components in addition to the pre-existing fields.
  • Although the platform supports pluggable external media providers like Cloudinary, media is saved within the site’s repository by default. Also, Tina CMS is built on top of the React and Next frameworks; it can be installed on well-known platforms like Vercel and Netlify and integrated with any other frontend framework.

Decap CMS (previously Netlify CMS): This single-page React application is an adaptable headless content management system. Drag-and-drop media uploading, real-time preview, and rich-text editing are all included in this open-source, totally free choice.

  • You can use the included UI widgets to construct whatever form of content entry field you require. These include text, number, object, Boolean, image, Markdown, and more basic content types. They also have a Map widget that lets you use an interactive map to alter spatial data.
  • Decap CMS offers a content editing interface, and any modifications you make to the material are automatically saved in your Git repository. Git also gives you the ability to edit stuff.

Crafter CMS: This is a robust CMS created in Java/Spring that combines the best elements of platforms that are API-first and Git-based. It is geared more toward large-scale, expert, enterprise-level projects with stringent security, scalability, and performance requirements.

This all-in-one CMS is loaded with tons of cutting-edge features and functionalities, such as Sophisticated asset management featuring drag-and-drop functionality and intricate filtering and sorting, Live previews with drag-and-drop functionality for in-context editing, Adaptable publishing process and Strong drag-and-drop experience construction.

Contentrain: is a feature-rich headless CMS that is independent of frameworks and provides the capacity to create content models without knowing how to write code. Their no-code GUI is used to build content modeling and schema definition, in contrast to most other headless CMSs. It manages users with an infinite number of roles and permissions and offers complete assistance with localization and internationalization.

A free plan is available that lets you make one project. You can create more projects and access more features if you choose one of the Contentrain premium subscriptions. Despite their impressive appearance, you should be aware that it is still in beta, according to their website. Furthermore, there is no roadmap for the future of the product, and it is not open source.

DatoCMS: This tool provides a Git-based content repository, customizable content modeling interface, real-time content collaboration, version control with Git, and advanced features such as image and video transformations and content localization. In addition, their CMS is optimized for building multilingual and content-rich digital experiences.

API-Based CMSes

API-based CMS is a contemporary method of content management that decouples the frontend presentation layer from the backend content management system by distributing content via APIs (Application Programming Interfaces). Content generation, storage, and presentation are closely linked in traditional content management systems (CMS), which frequently use monolithic designs with interconnected content management and delivery layers. On the other hand, content delivery and management are separated by API-based CMS platforms, which enable developers to offer content on a variety of digital platforms and Internet of Things devices by retrieving material programmatically through APIs. More adaptability, scalability, and agility in content management and display are made possible by this separation of content management and delivery.

The evolution of API-based CMS can be ascribed to the evolving context of digital content consumption and the growing need for customized and dynamic user interfaces. The emergence of digital channels, IoT, and mobile devices made it difficult for old CMS to adapt to the changing demands of contemporary content distribution. In response to these difficulties, API-based CMS has surfaced, providing developers with a scalable and adaptable solution that allows them to leverage robust content management features while enabling them to construct unique front-end experiences. With time, real-time collaboration tools, advanced content modeling, and smooth connection with external services and development frameworks have all been added to API-based content management systems. As a result of this growth, headless CMS solutions—which concentrate only on content management and offer content delivery APIs—have increased. These platforms let organizations efficiently distribute their content across various channels and devices.

Features and Functionality of API-Based CMSes

Several characteristics and functionalities distinguish API-based CMS platforms from traditional CMS solutions. Among these are a few of these:

Headless Architecture: The content management backend and presentation layer are separated into headless architectures found in API-based CMS systems. This enables developers to create unique user experiences for a variety of digital channels by consuming material via APIs and using any front-end technology or framework.

Flexibility in Content Modelling: CMS platforms that rely on APIs provide flexible content modeling features that let administrators create unique content kinds, fields, and connections to meet project-specific needs. This makes it possible to develop intricately structured content models that are suited to the organization’s requirements.

Multi-Channel Content Delivery: Content may be published and accessed on websites, mobile apps, Internet of Things devices, and other digital touchpoints thanks to API-based content management systems. APIs enable the delivery of content in a structured format (such as JSON or XML), facilitating smooth integration with various frontend systems.

Scalability and Performance: CMS platforms that rely on APIs are incredibly scalable and performant, able to manage substantial amounts of traffic and content. These platforms may expand independently based on demand and use CDN and caching technologies to optimize content delivery performance by separating content management from delivery.

Real-time Collaboration: A few content management systems (CMS) that rely on APIs have real-time collaboration functionalities that let several users work together in real time while creating, editing, and publishing material. This improves team productivity and streamlines operations, particularly for remote teams working on content initiatives.

Third-party Integrations: API-based content management systems facilitate the smooth integration of third-party tools and services, such as marketing automation systems, e-commerce platforms, analytics platforms, and more. This enables businesses to improve their processes for content distribution and administration by utilizing the capabilities of outside providers.

Security and Access Control: To protect content and user data, API-based CMS platforms usually provide strong security measures and access restrictions. Administrators can manage access to features and content by defining roles and specific permissions, guaranteeing adherence to industry standards and data privacy laws.

Practical Applications and Use Cases of API-Based CMSes

Since API-based CMSes are flexible, scalable, and can provide content across many digital channels with ease, they are used in a wide range of sectors and use cases. The following are some real-world examples and applications:

Multi-channel Content Delivery: API-based CMSes are advantageous for businesses that have a presence on several digital platforms, like mobile apps, websites, and Internet of Things (IoT) devices. By centrally managing material and dynamically distributing it to various channels, they can guarantee a unified user experience over all touchpoints.

E-commerce Platforms: To maintain product catalogs, pricing details, and promotional content, e-commerce companies use API-based CMSes. E-commerce platforms may provide customers with personalized product recommendations and marketing messages instantly by separating content management from presentation.

Digital Publishing: To manage and distribute information on mobile applications, websites, and social media platforms, media and publishing organizations employ CMSs that are based on APIs. Publishers can send timely news updates and articles to their audience and streamline content creation workflows with tools like version control and real-time collaboration.

Marketing Campaigns: To produce and manage campaign material, such as landing pages, blog posts, and multimedia assets, marketing teams use API-based CMSes. Through integration with analytics and marketing automation platforms, marketers can monitor user engagement indicators and improve campaign performance.

Mobile App Development: To get dynamic information, including articles, videos, and user-generated content, mobile app developers incorporate API-based CMSes into their app architecture. This increases user engagement and retention and lets apps provide users with new material without the need for regular app updates.

IoT Applications: To provide content and changes to linked devices instantly, Internet of Things (IoT) devices depend on API-based CMSes. For instance, weather predictions, news updates, and other pertinent data can be retrieved by smart home devices from a CMS API and shown to consumers on their devices.

Internal Knowledge Management: Businesses store and distribute company policies, training materials, and documents throughout divisions by using API-based content management systems (CMSes). Workers may securely access the most recent information from any place using role-based access control and version history features.

Interactive Digital Experiences: API-based CMSes are advantageous for businesses wishing to develop interactive digital experiences like virtual tours, interactive product catalogs, and interactive maps. By using APIs, they may show and obtain dynamic content in response to user inputs, offering a customized and interesting user experience.

API-Based CMS platforms with advanced features

Developers and content creators can create complex digital experiences with the help of modern feature-rich CMS platforms that are based on APIs. Here’s a thorough examination of a few special API-based content management systems and their modern features:

Hygraph: This tool, formerly known as GraphCMS, relies on GraphQL, a powerful query language for APIs, as its backbone. As a GraphQL-based CMS, it offers a robust and flexible approach to content retrieval and querying. Users can make use of the following features:

  • Content Federation: Allows users to merge content from several sources into a unified GraphQL schema through its content federation feature.
  • Versioning and Rollback: With support for versioning, Hygraph enables users to track content changes over time and revert to previous versions if needed.
  • Role-Based Permissions: Administrators can efficiently manage content and control access to features based on user roles using their role-based permissions.
  • Webhooks and Integrations: Hygraph streamlines workflow automation by providing webhooks and seamless integrations with third-party services, enhancing productivity and extending functionality.

Strapi: An open-source, headless CMS based on JavaScript and TypeScript with some of the following characteristics.

  • Customizable Content kinds: Provides customers the ability to create bespoke content kinds with fields that are customized to meet their unique needs. Its adaptability makes it possible to create intricate content structures.
  • Role-Based Access Control (RBAC): Administrators can designate specific roles and permissions for users gaining access to the CMS using their RBAC features. Workflows for secure content management are thus guaranteed.
  • Real-time Collaboration: Helps team work together with real-time collaboration capabilities that let several people work on the same piece of information at once. This encourages productive workflows for editing and producing material.
  • Support for REST and GraphQL APIs: Strapi offers developers freedom in how they may access and use content from the CMS by supporting both REST and GraphQL APIs.
  • Webhooks and Integration Alternatives: Provides alternatives for seamless integration with third-party services and tools, including webhooks.

Contentful: A platform for creating multi-brand and multi-channel content from a unified source.

  • Web-Based Content Editor: Provides content producers with an easy-to-use web-based content editor so they can easily manage and edit content.
  • Customizable Content Models: Gives users the ability to create unique content models with fields and connections, giving them more freedom when it comes to content organization.
  • Localization Support: Multilingual content production is made possible by their built-in support for content localization.
  • API-First Approach: Uses an API-first strategy, managing and accessing content through APIs. This makes it possible for developers to incorporate content into any digital platform or application easily.
  • Rich Set of SDKs and APIs: Makes it simple to access and use content in a variety of settings by offering a rich set of SDKs and APIs for a number of programming languages.


In summary, API-based CMSes provide flexibility, scalability, and seamless content distribution across a variety of digital media, whereas Git-based CMSes excel in content versioning and collaboration. The needs of the project, team procedures, and the required content management and delivery capabilities all influence the decision between Git-based and API-based CMSes. Companies should assess their unique requirements and goals in order to choose the best CMS strategy for their initiatives.