David Poole

David first became interested in databases while working for a B2B direct mail company. The idea that prospect/suspect/customer behaviour could be predicted and influenced through data was and remains an enduring fascination. Working for McCann-Erikson and seeing those ideas applied to a wide range of B2C and B2B clients nurtured this interest but also lead towards the DBA path as database systems at that time simply were not powerful enough to allow the required analysis without significant technical involvement. Moving on to a company specialising in information delivery introduced the concept that data can only be useful if it can be presented in the correct context and targeted at the correct audience Work with the Tote and Moneysupermarket have introduced the rigours of high transaction loads and 24/7 support capabilities and also the design disciplines to ensure efficient data flow. So far his career journey has exposed him to a rich DBA experience which some of which includes SQL Server versions 6.5 through to 2012. He is now the data architect for Moneysupermarket.com