Dan Appleman is the author of the book “Advanced Apex Programming on Salesforce.com and Force.com” and CTO of Full Circle CRM, a Salesforce ISV partner. He is the author of numerous courses on Pluralsight.com including “Force.com and Apex Fundamentals for Developers” and “Career and Survival Strategies for Software Developers”. See a full list of his courses at http://bit.ly/danspscourses. In a past life he was an author and expert on Windows, .NET, VB and other Microsoft technologies.