{"id":2688,"date":"2008-09-30T06:00:00","date_gmt":"2008-09-30T06:00:00","guid":{"rendered":"https:\/\/test.simple-talk.com\/uncategorized\/simply-different-ingenious\/"},"modified":"2016-07-28T10:49:24","modified_gmt":"2016-07-28T10:49:24","slug":"simply-different-ingenious","status":"publish","type":"post","link":"https:\/\/www.red-gate.com\/simple-talk\/blogs\/simply-different-ingenious\/","title":{"rendered":"Simply different: ingenious!"},"content":{"rendered":"<p>Having seen Chris&#8217; post yesterday, I thought I&#8217;d bring another perspective to the table. I joined Red Gate a few weeks ago, and from all I&#8217;d learned before joining I thought it was a cracking company, doing things in a different way. In particular I think it&#8217;s taking the consumer-led approach to products and business and applying it in a space which has traditionally been addressed in a very different manner.<\/p>\n<p>So, people in organisations are being sold to as if they were consumers, with products which have a quality, an intent, and hopefully a pervasiveness which mirrors them as consumers in the working place. That interests me an awful lot.<\/p>\n<p>I&#8217;ve spent a lot of time with more &#8216;enterprise-y&#8217;, more classical ways of offering, making and developing products (both hardware and software), almost always in leading high-tech early markets. But this is the first organisation which I&#8217;ve been exposed to which is approaching those problems in a very different way, and that interests me and attracted me &#8211; and the more I&#8217;ve learned, the more that instinct has become validated.<\/p>\n<p>So I&#8217;m intrigued by that approach, I&#8217;m intrigued by the fact that it&#8217;s different, I&#8217;m intrigued by the fact that the image and execution of the company is distinct, and I&#8217;m intrigued by the mantra of &#8216;simplicity&#8217;.<\/p>\n<p>If I were to describe the culture of Red Gate, I think two words would spring to mind. One of them is &#8216;Different&#8217;, and the other is &#8216;Friendly&#8217;, or &#8216;People-Oriented&#8217;. I&#8217;ve never before worked for a company where, after accepting the job offer, I was sent a helium balloon as part of a package of goodies as a way to say &#8216;Hi&#8217;. I think that&#8217;s very interesting, because I think at one level it says &#8220;people are people&#8221;, and the organisation promotes its &#8216;people-ness&#8217;, as much as anything else.<\/p>\n<p>And that principle I&#8217;ve seen in the last few weeks in spades; People have approached me, they&#8217;ve looked after me, they&#8217;ve said &#8216;hi&#8217;&#8230; all that stuff. It&#8217;s a very different experience from many (particularly larger) organisations, where you&#8217;re dumped at a desk, told &#8220;here&#8217;s your email, here&#8217;s your phone, and off you go&#8221;. It&#8217;s very different from that, very welcoming; but I think it&#8217;s indicative of a principle, a theme, a trend in the company which is very strong.<\/p>\n<p>When I say &#8216;different&#8217;, I mean it in a good way. Little things are done differently and, most importantly, cleverly differently. Just to give you an example, on the website, there is a list of references. Many companies have references. Often times those references are highly contrived, very strongly marketed and they say &#8220;the product&#8217;s good, it works, it does what it says on the tin&#8221;. What I noticed of Red Gate was that the recommendations still say the products are good; but they &#8211; or rather we &#8211; say it by having lots of verbatim comments from many, many people. And my initial reaction was,<\/p>\n<p>  <i>&#8220;That&#8217;s odd&#8221;<\/i>  <\/p>\n<p>My next reaction was,<\/p>\n<p>  <i>&#8220;You know what, there&#8217;s a lot of content there&#8221;<\/i>  <\/p>\n<p>And my third reaction was,<\/p>\n<p>  <i>&#8220;It&#8217;s different, and it&#8217;s different in a positive and clever way&#8221;<\/i>  <\/p>\n<p>And now I&#8217;m inside the building I&#8217;m beginning to see what I think is an underlying theme; that:<\/p>\n<p>A) It&#8217;s ok to be different and &#8211;<\/p>\n<p>B) Difference could be a strength, a discriminator, an opportunity.<\/p>\n<p>I&#8217;ve seen differences accepted. I&#8217;ve seen real consensus-led meetings, and that, in a sense, shows a culture which is valuing difference when applied objectively. And I suspect I will see other instances where being different has been taken to become a virtue, for very good and thinking reasons.<\/p>\n<p>Another difference, and I&#8217;ve never had this before: on my first day there was an envelope on my desk with a card, signed by a bunch of members of the team, and with a picture on the card as I recognised (on about day 1-&amp;-a-half) as caricatures of people in the company. I thought that was an extraordinarily nice thing to do, which was also very, very welcoming.<\/p>\n<p>I think the thing I remember the most about my first day here was the efficiency. I could see my arrival had been planned to more than just having a desk and a chair. I was taken by the HR department into a meeting, and run through all the practical stuff, which was good because it&#8217;s a good chance to ask all those very boring questions about where everything is. But that was done very quickly. <\/p>\n<p>One of the other things that impressed me was the briefing paper I was given, which was almost a mini project-planner with the sorts of things I should be doing on day1, day2, week2, week3 etc. There had been significant thought given to that plan, and work doing it, because it was for <b>ME<\/b>, not just a new person. It was personalised, it was directed, and I&#8217;ve found that very useful, because it&#8217;s given me something to hang on to and do. And I&#8217;ve never had that anywhere else. I&#8217;ve been in meetings where people have verbally said, &#8220;Here&#8217;s a bunch of things&#8221;, and I&#8217;ve been in situations where someone has said &#8220;well, the &#8216;project manager&#8217; (or whoever) left, here&#8217;s his departure notes&#8221;&#8230;not the same thing at all.<\/p>\n<p><i><b>Paul Galwas<\/b><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Having seen Chris&#8217; post yesterday, I thought I&#8217;d bring another perspective to the table. I joined Red Gate a few weeks ago, and from all I&#8217;d learned before joining I thought it was a cracking company, doing things in a different way. In particular I think it&#8217;s taking the consumer-led approach to products and business&#8230;&hellip;<\/p>\n","protected":false},"author":164979,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"coauthors":[],"class_list":["post-2688","post","type-post","status-publish","format-standard","hentry","category-blogs"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.red-gate.com\/simple-talk\/wp-json\/wp\/v2\/posts\/2688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.red-gate.com\/simple-talk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.red-gate.com\/simple-talk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.red-gate.com\/simple-talk\/wp-json\/wp\/v2\/users\/164979"}],"replies":[{"embeddable":true,"href":"https:\/\/www.red-gate.com\/simple-talk\/wp-json\/wp\/v2\/comments?post=2688"}],"version-history":[{"count":1,"href":"https:\/\/www.red-gate.com\/simple-talk\/wp-json\/wp\/v2\/posts\/2688\/revisions"}],"predecessor-version":[{"id":24657,"href":"https:\/\/www.red-gate.com\/simple-talk\/wp-json\/wp\/v2\/posts\/2688\/revisions\/24657"}],"wp:attachment":[{"href":"https:\/\/www.red-gate.com\/simple-talk\/wp-json\/wp\/v2\/media?parent=2688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.red-gate.com\/simple-talk\/wp-json\/wp\/v2\/categories?post=2688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.red-gate.com\/simple-talk\/wp-json\/wp\/v2\/tags?post=2688"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.red-gate.com\/simple-talk\/wp-json\/wp\/v2\/coauthors?post=2688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}