{"id":2390,"date":"2006-11-10T04:51:00","date_gmt":"2006-11-10T04:51:00","guid":{"rendered":"https:\/\/test.simple-talk.com\/uncategorized\/the-four-second-cutoff\/"},"modified":"2016-07-28T10:48:56","modified_gmt":"2016-07-28T10:48:56","slug":"the-four-second-cutoff","status":"publish","type":"post","link":"https:\/\/www.red-gate.com\/simple-talk\/blogs\/the-four-second-cutoff\/","title":{"rendered":"The four second cutoff"},"content":{"rendered":"

There was an article about some research which Akamai has done on user’s experiences of online stores – mainly with respect to loading times – on Slashdot<\/a> yesterday and it appeared on BBC News <\/a>this morning as well.<\/p>\n

Their headline conclusion was that if a web page took more than 4 seconds to load then a company would loose sales and users of their web sites would have a negative perception of the company.<\/p>\n

Interestingly Red Gate did some research while developing ANTS Load to understand when people began to get frustrated with a webpage and when they would eventually abandon the website. This research lead Red Gate to develop the concept of the “frustration co-efficient” and “abandonment prediction” which were then built into the results presented by ANTS Load.<\/p>\n

Do your web pages always load in under 4 seconds – especially under heavy load? <\/p>\n

What percentage of your users abandons your website due to poor loading times?<\/p>\n

Do your users get frustrated when using your website?<\/p>\n

If you are not totally sure then I suggest you grab a trail version of ANTS Load <\/a>and give it a go.<\/p>\n","protected":false},"excerpt":{"rendered":"

There was an article about some research which Akamai has done on user’s experiences of online stores – mainly with respect to loading times – on Slashdot yesterday and it appeared on BBC News this morning as well. Their headline conclusion was that if a web page took more than 4 seconds to load then……<\/p>\n","protected":false},"author":94441,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"coauthors":[],"class_list":["post-2390","post","type-post","status-publish","format-standard","hentry","category-blogs"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.red-gate.com\/simple-talk\/wp-json\/wp\/v2\/posts\/2390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.red-gate.com\/simple-talk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.red-gate.com\/simple-talk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.red-gate.com\/simple-talk\/wp-json\/wp\/v2\/users\/94441"}],"replies":[{"embeddable":true,"href":"https:\/\/www.red-gate.com\/simple-talk\/wp-json\/wp\/v2\/comments?post=2390"}],"version-history":[{"count":2,"href":"https:\/\/www.red-gate.com\/simple-talk\/wp-json\/wp\/v2\/posts\/2390\/revisions"}],"predecessor-version":[{"id":41446,"href":"https:\/\/www.red-gate.com\/simple-talk\/wp-json\/wp\/v2\/posts\/2390\/revisions\/41446"}],"wp:attachment":[{"href":"https:\/\/www.red-gate.com\/simple-talk\/wp-json\/wp\/v2\/media?parent=2390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.red-gate.com\/simple-talk\/wp-json\/wp\/v2\/categories?post=2390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.red-gate.com\/simple-talk\/wp-json\/wp\/v2\/tags?post=2390"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.red-gate.com\/simple-talk\/wp-json\/wp\/v2\/coauthors?post=2390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}