Account Based Marketing Manager

Account Based Marketing Manager

This exciting role is responsible for defining and delivering marketing initiatives that generate new pipeline and accelerate and expand existing opportunities within target accounts. 

We’re looking for a senior, strategic and commercially minded marketer to play a key role in our growing our Accounts Sales & Marketing function, a strategic area of focus for our business. You will support our Austin-based Account Sales team and be part of a growing the Account Based Marketing team with colleagues based in both Cambridge, UK, Brisbane, Australia and Pasadena, CA.


We’re looking for a candidate who’s a strong team-player, with a can-do attitude and the ability to lead the long-term strategy for targeted accounts within the US market.  You will be a practical and experienced marketer with a proven track record of creating content, developing targeted campaigns, running small-scale events and carrying out other sales-driven marketing activities.  You’ll have experience working closely with Sales teams to support lead generation and pipeline development; and may even have started your career in a Sales role before moving into Marketing.

You’ll work alongside the Austin-based Business Development Representatives and Named Account Executives to define our best-fit accounts and develop and implement multi-touch campaigns to drive demand generation and pipeline. You will need to understand what’s important to multiple buyer personas, including senior decision makers, and develop tailored messaging and collateral designed to resonate with them. You’ll also be required to provide sales enablement at various stages of the sales cycle which may include developing pitch decks and business cases.

To apply, simply upload your CV and cover letter with salary expectations or get in touch if you’d like to talk to us first.

   

Key responsibilities

  • Define and execute multi-touch account-based marketing plans that focus on demand generation and deal acceleration within our most strategic accounts, including 1:1, 1: few and one: many initiatives to help achieve revenue goals in the AMER market.
  • Research specific industry sectors, organizations and personas to produce targeted materials and messaging, including customized collateral to support the Accounts Sales team across the entire sales cycle.
  • Plan and execute small scale events (such as lunch & learns, breakfast meetings or webinars) for targeted accounts.
  • Develop strong relationships with account teams and customers.  Act as the link between the Austin Account Sales team and centralized Marketing, ensuring materials meet brand requirements and messaging is consistent.
  • Measure and report on the impact of marketing campaigns to support overall account and business goals.

What makes you Redgate’s Account Based Marketing Manager?

  • 5+ years B2B marketing experience, ideally in the software industry
  • Proven track record with account-based marketing initiatives, targeted vertical campaigns, or demonstrable success impacting pipeline growth
  • Experience developing and executing integrated marketing campaigns using digital tactics, events, webinars and emails as well as content creation – having often had to manage multiple marketing programs simultaneously
  • Excellent communication skills including the ability to develop, and repurpose, written sales and marketing copy
  • Strong commercial acumen with the ability to understand and articulate key business drivers to senior decision makers in a variety of industry sectors
  • Proven ability to work collaboratively and cross-functionally, with experience of working closely with a sales organization.

What’s the package?

  • Award winning culture
  • A great benefits package including:
    • 20 days of paid vacation, plus federal holidays
    • 401(k)
    • Health, dental, and vision insurance
    • A relaxed and professional environment
    • Team outings
    • A well-stocked breakroom
  • Salary: $75,000-$95,000, depending on experience 
  • You’ll work about 40 hours a week, with flexible work time
  • Based in our Austin office, you may be expected to travel to events/tradeshows in different parts of the US and occasionally to our headquarters in Cambridge, UK. 

You must have the right to live and work in the United States to apply for this role.

Redgate Software Inc. is an Equal Opportunity Employer.

Apply for this job now

Please only apply for roles through our website, as we are unable to accept applications made by email.

We use a third-party recruitment system. We will always get back to you, so please check your junk folder, as sometimes our emails won’t show in your inbox.

Take a look at our privacy policy to find out how your data is looked after.

How to apply

Apply below with a CV and covering letter.

Apply for this job now

Please only apply for roles through our website, as we are unable to accept applications made by email.

We use a third-party recruitment system. We will always get back to you, so please check your junk folder, as sometimes our emails won’t show in your inbox.

Take a look at our privacy policy to find out how your data is looked after.


Share this post

The Redgate Recruitment process

Step 1

Step 1. Application

Step one is your application. So write a letter and upload it on the page for the job you’re interested in. Tell us about yourself, your skills and experience, and talk about why you’d like to work at Redgate. Include a CV, or a link to your LinkedIn page, and if you'd like to show some of your work, attach your portfolio or point us to Stack Overflow or GitHub.

Step 2

Step 2. Assessment

We’ll acknowledge your application straight away, review it and keep you updated on your progress. We might also email an assessment to complete, or invite you for a brief telephone interview. If we don’t think you’re suitable, we’ll inform you – and tell you why. We won’t let you down, we’ll try and help you.

Step 3

Step 3. 1st Interview

Step three is an interview in our Cambridge office. We’ll talk about your work history, your covering letter or video, and any assessments you’ve completed. You might also be asked to do some work-based tests and, if you’re applying for a technical role, expect technical questions – we love talking tech.

Step 4

Step 4. 2nd Interview

The second interview typically lasts two hours. You’ll be talking to different people, you may well meet people you’ll be working with, and we’ll allow time for you to ask questions. We don’t have a dress code at Redgate, by the way, so dress in whatever makes you comfortable.

Step 1

Step 5. Offer

If we think you’d be great at Redgate, we’ll make an offer and iron out any details like relocation issues. If we don’t think you’ll fit in right away, we’ll tell you why. Some people have taken our advice, boned up their knowledge and come back a year later and got a job. It helps.

This is our typical recruitment process, though for some roles it might be a bit different.

Find out more

Our users love us and usability is frequently given as the reason they chose a Redgate tool.

We want to be the place you do the best work of your life.

“I was looking for a mini Google, but in Cambridge.

I can’t believe I’ve found it.”

Redgate employee

Account Based Marketing Manager

Account Based Marketing Manager

This exciting role is responsible for defining and delivering marketing initiatives that generate new pipeline and accelerate and expand existing opportunities within target accounts. 

We’re looking for a senior, strategic and commercially minded marketer to play a key role in our growing our Accounts Sales & Marketing function, a strategic area of focus for our business. You will support our Austin-based Account Sales team and be part of a growing the Account Based Marketing team with colleagues based in both Cambridge, UK, Brisbane, Australia and Pasadena, CA.


We’re looking for a candidate who’s a strong team-player, with a can-do attitude and the ability to lead the long-term strategy for targeted accounts within the US market.  You will be a practical and experienced marketer with a proven track record of creating content, developing targeted campaigns, running small-scale events and carrying out other sales-driven marketing activities.  You’ll have experience working closely with Sales teams to support lead generation and pipeline development; and may even have started your career in a Sales role before moving into Marketing.

You’ll work alongside the Austin-based Business Development Representatives and Named Account Executives to define our best-fit accounts and develop and implement multi-touch campaigns to drive demand generation and pipeline. You will need to understand what’s important to multiple buyer personas, including senior decision makers, and develop tailored messaging and collateral designed to resonate with them. You’ll also be required to provide sales enablement at various stages of the sales cycle which may include developing pitch decks and business cases.

To apply, simply upload your CV and cover letter with salary expectations or get in touch if you’d like to talk to us first.

   

Key responsibilities

  • Define and execute multi-touch account-based marketing plans that focus on demand generation and deal acceleration within our most strategic accounts, including 1:1, 1: few and one: many initiatives to help achieve revenue goals in the AMER market.
  • Research specific industry sectors, organizations and personas to produce targeted materials and messaging, including customized collateral to support the Accounts Sales team across the entire sales cycle.
  • Plan and execute small scale events (such as lunch & learns, breakfast meetings or webinars) for targeted accounts.
  • Develop strong relationships with account teams and customers.  Act as the link between the Austin Account Sales team and centralized Marketing, ensuring materials meet brand requirements and messaging is consistent.
  • Measure and report on the impact of marketing campaigns to support overall account and business goals.

What makes you Redgate’s Account Based Marketing Manager?

  • 5+ years B2B marketing experience, ideally in the software industry
  • Proven track record with account-based marketing initiatives, targeted vertical campaigns, or demonstrable success impacting pipeline growth
  • Experience developing and executing integrated marketing campaigns using digital tactics, events, webinars and emails as well as content creation – having often had to manage multiple marketing programs simultaneously
  • Excellent communication skills including the ability to develop, and repurpose, written sales and marketing copy
  • Strong commercial acumen with the ability to understand and articulate key business drivers to senior decision makers in a variety of industry sectors
  • Proven ability to work collaboratively and cross-functionally, with experience of working closely with a sales organization.

What’s the package?

  • Award winning culture
  • A great benefits package including:
    • 20 days of paid vacation, plus federal holidays
    • 401(k)
    • Health, dental, and vision insurance
    • A relaxed and professional environment
    • Team outings
    • A well-stocked breakroom
  • Salary: $75,000-$95,000, depending on experience 
  • You’ll work about 40 hours a week, with flexible work time
  • Based in our Austin office, you may be expected to travel to events/tradeshows in different parts of the US and occasionally to our headquarters in Cambridge, UK. 

You must have the right to live and work in the United States to apply for this role.

Redgate Software Inc. is an Equal Opportunity Employer.

Apply for this job now

Please only apply for roles through our website, as we are unable to accept applications made by email.

We use a third-party recruitment system. We will always get back to you, so please check your junk folder, as sometimes our emails won’t show in your inbox.

Take a look at our privacy policy to find out how your data is looked after.

How to apply

Apply below with a CV and covering letter.

Apply for this job now

Please only apply for roles through our website, as we are unable to accept applications made by email.

We use a third-party recruitment system. We will always get back to you, so please check your junk folder, as sometimes our emails won’t show in your inbox.

Take a look at our privacy policy to find out how your data is looked after.


Share this post

The Redgate Recruitment process

Step 1

Step 1. Application

Step one is your application. So write a letter and upload it on the page for the job you’re interested in. Tell us about yourself, your skills and experience, and talk about why you’d like to work at Redgate. Include a CV, or a link to your LinkedIn page, and if you'd like to show some of your work, attach your portfolio or point us to Stack Overflow or GitHub.

Step 2

Step 2. Assessment

We’ll acknowledge your application straight away, review it and keep you updated on your progress. We might also email an assessment to complete, or invite you for a brief telephone interview. If we don’t think you’re suitable, we’ll inform you – and tell you why. We won’t let you down, we’ll try and help you.

Step 3

Step 3. 1st Interview

Step three is an interview in our Cambridge office. We’ll talk about your work history, your covering letter or video, and any assessments you’ve completed. You might also be asked to do some work-based tests and, if you’re applying for a technical role, expect technical questions – we love talking tech.

Step 4

Step 4. 2nd Interview

The second interview typically lasts two hours. You’ll be talking to different people, you may well meet people you’ll be working with, and we’ll allow time for you to ask questions. We don’t have a dress code at Redgate, by the way, so dress in whatever makes you comfortable.

Step 1

Step 5. Offer

If we think you’d be great at Redgate, we’ll make an offer and iron out any details like relocation issues. If we don’t think you’ll fit in right away, we’ll tell you why. Some people have taken our advice, boned up their knowledge and come back a year later and got a job. It helps.

This is our typical recruitment process, though for some roles it might be a bit different.

Find out more

Our users love us and usability is frequently given as the reason they chose a Redgate tool.

We want to be the place you do the best work of your life.

“I was looking for a mini Google, but in Cambridge.

I can’t believe I’ve found it.”